keywords definition

keywords definition

keywords definition

Keywords definition
A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.
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Keywords are used by Web surfers to describe what they hope to find when performing a Web search. This statement of a real-time want/need has not gone unnoticed by Web marketers, many of whom have tried to benefit from keyword advertising buys and/or search engine optimization.

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
The role of keywords was once very central to the function of search engines. Search engines could crawl sites and, if the keywords were accurate, serve those sites up as search results. However, people began abusing the keyword metadata in an attempt to show up higher in searches, and even to rank in completely unrelated searches. For this reason, the importance of keywords in search engine optimization has been greatly reduced. Keywords are arguably still an important factor, but they are not the only factor in SEO.

Keywords definition
By choosing exact match keywords containing language like:
Bose wants to increase sales of wireless running headphones.

Keywords definition
Since they’re very specific, they allow you to rank highly in search results for specific topics relatively quickly while still gaining ground on head terms. Plus, they tend to attract highly qualified traffic that’s more likely to convert to leads and customers.
Because of that, they provide both short-term and long-term benefits.

Keywords definition
Keywords are a foundational element of search engines and how they function. All pages contain keywords and they are essential in finding relevant content for users.
A user may search for “plumbers in New York”, but keywords like:

What is keyword stuffing? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.
Keyword stuffing is when someone attempts to manipulate their position in the search results by concentrating relevant keywords. Search engines can tell when keywords are abnormally distributed throughout the text or in a website’s meta tags. If the same keywords follow one another too closely, the search engine will downgrade the website and it will then appear lower down in search results.

The keyword is joy, with its variations of rejoice, and rejoicing.
The keyword to his political theory was not Pity nor Benevolence, but Justice.

References:

http://www.thefreedictionary.com/keyword
http://www.thefreedictionary.com/Keywords
http://www.marketingterms.com/dictionary/keyword/
http://www.techopedia.com/definition/1215/keyword-seo
http://blog.loomly.com/exact-match-keyword-definition/
http://blog.hubspot.com/marketing/definition-long-tail-keyword-100-words-sr
http://blog.loomly.com/keyword-definition/
http://www.searchmetrics.com/glossary/keyword-stuffing/
http://www.thesaurus.com/browse/keyword
http://web.dev/document-title/

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